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+[ 01 ]+PENDLETON WHISKY+RANCH & AG+

PENDLETON WHISKY//

Known for its deep roots in rodeo, Pendleton Whisky wanted to broaden its reach to the everyday working cowboy and ranch hand. We spent five days on a Wyoming ranch with real working cowboys, riding out before first light and returning after dark, capturing stills and motion side by side to create one authentic, cohesive campaign. Let’er Buck.

A lone cowboy on horseback in a golden, mist-lit field at dawn, backlit grasses in the foreground.

A black-and-white close portrait of a cowboy with a full handlebar mustache and dark hat.

A cowboy in chaps and vest leans in the doorway of a weathered log barn.

A cowboy leads a pack horse across a river at sunrise, the sun flaring between the two horses.

A cowboy in a black hat and white shirt carries a saddle through a warmly lit tack room hung with bridles.

Two cowboys lead a spare horse across a misty river at sunrise, silhouetted against golden light.

A Native American cowboy with braids and a black hat sits in a sunlit barn doorway hung with tack.

A close-up of a cowboy's weathered hands holding a coiled lariat on the saddle horn.

A backlit cowboy sits his horse in a river at sunrise as the horse drinks, mist rising off the water.

An older cowboy in a straw hat leans on a ranch gate in cold backlit morning air, his breath visible.

Cowboys drive a herd of cattle and horses across a marshy stream at sunrise beside a tree line.

A white steer pokes its tagged head through a squeeze chute headgate during handling at an Elanco operation.

Seen from behind, a cowboy swings a rope while galloping on a black horse against a fiery sunset sky.

A low-angle portrait of a cowboy in a straw hat astride a palomino horse against a sunlit sky.

Three cowboys cross a river on horseback, water splashing, mountains and clouds beyond.

A young rider pushes cattle across a stream, sunlit water droplets sparkling in the foreground.

A cowboy swings a rope from a buckskin horse while chasing a calf, forested mountains behind.

Two cowboys in woolly chaps hold a roped calf as a mounted rider keeps the ropes taut during a roundup.

A black-and-white photograph of a cowboy working a cattle chute as a calf steps out, ranch buildings behind.

A cowboy on a buckskin horse pushes cattle beside a creek beneath a big cloud-filled sky.

A cowboy pitchforks loose hay in a corral, horses waiting by the rails under an overcast sky.

A cowboy on the ground holds a taut rope against a rearing horse in a dusty round pen, mountains behind.

A cowboy sits in the opening of a canvas wall tent at dusk with distant mountains under a moody sky.

A tight black-and-white portrait of a young cowboy, dust and sweat on his face beneath his hat.

A black-and-white scene of a cowboy standing beside his saddled horse in a corral, a dog resting nearby.

A low-angle view of a cowboy hoisting a hay bale, sun bursting behind and chaff flying.

A cowboy heaves a hay bale beside a log barn, chaff drifting in the backlit air.

A mustached cowboy relaxes in a barn holding a glass of whisky in warm window light.

A cowboy's hand holds a Pendleton Whisky bottle while another holds a glass of whisky, both in leather chaps.

A black-and-white portrait of a mustached cowboy holding a glass of whisky beside a pickup as ranch hands gather at dusk.

A cowboy holds a Pendleton Whisky bottle and a glass of whisky in warm barn light.